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 # Recipe Box
 
-This program takes a recipe URL and scrapes the recipe, converts it to Markdown format and store it in a Zettelkasten.
-I use the free [Obsidian](https://obsidian.md/) Zettelkasten software and repurpose it as a electronic recipe box.
+![Recipe Box](recipe_box.jpg)
+
+This program takes a recipe URL, scrapes the recipe website, converts it to [Markdown](https://daringfireball.net/projects/markdown/syntax)
+format and store it in your local [Zettelkasten](https://www.youtube.com/watch?v=XUltI4v_UU4).
+I use the free [Obsidian](https://obsidian.md/) Zettelkasten software and re-purpose it as a electronic recipe box.
 
 The user can edit the recipe, fix errors, make notes, rate it, add #tags and [[backlinks]] to organise his/her collection.
 
 A recipe box can be a [treasure chest](https://www.ourstate.com/a-kitchens-riches/), but you have to put in some effort.
 
+The idea is not to have the biggest collection of recipes, but to have the most valuable one. The one with the recipes you've
+personally tested and most of your family love.
+
+Since the recipes are stored in simple plaintext files it is easy to share with your friends and family, or pass down to the
+next generation years from now.
+
+> In our age when cloud services can shut down, get bought, or change privacy policy any day, the last thing you want is proprietary formats and data lock-in.
+>
+> With Obsidian, your data sits in a local folder. Never leave your life's work held hostage in the cloud again.
+>
+> Plain text Markdown also gives you the unparalleled interoperability to use any kind of sync, encryption, or data processing that works with plain text files.